The definition is right but nobody can query it
The team agrees activation means completing the core workflow twice and returning with depth. Then nobody writes the event logic precisely enough to reproduce it in a shared dashboard.
Signal
Two analysts pull different activation rates for the same period
The threshold is set but the stages before it are invisible
The team can count activated users but cannot see whether failure is happening before intent, before creation, before deployment, or before habit. Optimization slows down immediately.
Signal
Activation rate tracked, but no idea where the funnel breaks
The metric lives in a doc but never enters weekly decisions
The activation definition exists — maybe even in a dashboard — but the weekly review still runs on signup volume or a legacy proxy because it is easier to access. The old system wins by default.
Signal
Weekly review defaults to signup volume, not activation rate