Instant activation promise, gradual value delivery
The product claims "5-minute setup" but the first real value requires weeks of data accumulation or configuration.
Signal
Trial activation rate is high but conversion is flat
Solo onboarding, team activation
Individual users sign up but the product only delivers value when the whole team is onboard.
Signal
High signup, low invite rate
Empty state onboarding, data-dependent value
Onboarding shows an empty dashboard. The product is useless until historical data is imported.
Signal
Import completion rate < 40%