The sequence of steps a user completes to become technically "ready". Invite a teammate. Connect your Slack. Change your password. Operational setup — not value proof.

The moment the user realizes the value of the product. "This just saved me 4 hours of manual work." Psychological, not procedural — the point where intent becomes belief.

37.5% of users reach activation. Only 19.2% finish onboarding. Nearly half of activated users skip your guided tour entirely — they find value despite the flow, not because of it.