Dimension 3: Experimentation
Native Suite vs. External Tooling
Integrated
Amplitude Experiment
AMPLITUDE ANALYTICS
+
NATIVE A/B TESTING
Data flows automatically. No stitching required. One bill, one SDK.
Fragmented
Mixpanel + 3rd Party
MIXPANEL ANALYTICS
+
STATSIG / OPTIMIZELY
Manual correlation required. Multiple SDKs. "Second-tool tax" on budget.
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