Events organised around jobs, not clicks — every event answers whether users are getting value

Each dashboard anchored to a specific business question, not a feature area

Stripe + Zendesk alongside product behaviour — reveals at-risk customers before cancellation

Precise event patterns that precede cancellation — not "low engagement" but specific measurable conditions

Which signal fires which intervention, in which channel, at what timing — built on Fogg's B = M × A × P

Modals and sequences that fire automatically when a user enters a trigger condition