01
Events answer the wrong questions
Teams track what is technically convenient, not what answers a specific business question. Data fills up. Insights don't arrive. Nobody mapped which event is supposed to answer which decision.
Fix: JTBD-focused taxonomy — every event connected to a downstream use
02
Dashboards are siloed from useful data
Product behaviour without revenue context is interesting. Product behaviour alongside subscription events and support frequency is actionable. Most implementations stop before making those connections.
Fix: Connect Stripe + Zendesk to product analytics in one view
03
No downstream trigger exists
Even a well-designed dashboard requires a human to notice a signal and act. That chain breaks constantly. Systems that trigger automatically at the moment the signal fires don't depend on the chain holding.
Fix: Automated intervention triggers built on defined behavioural states