Did they see the onboarding path? Was the cue timely and tied to a moment of relevance? If not, the product is asking too late, too weakly, or not at all.

Too many steps? Cognitively heavy? Do they have to invent too much? Are they being asked to trust a high-risk action before seeing proof or safety controls?

At this point, the issue may be value communication, a weak payoff, poor segment fit, or the wrong first win — not the UI or the copy.

Discovery, abandonment, first-value, and prompt-response events need to be visible before behavioral diagnosis can work with confidence.