Best Tools 2026
Best Retention & Churn Analytics Tools
3 levels of retention analytics: behavioral, commercial, and predictive
Level 1
"What do users do?"
Behavioral Retention
PostHog (free), Amplitude (ML depth), Mixpanel (funnels)
Level 2
"What accounts pay?"
Commercial Retention
ChurnZero (ChurnScore), Custify ($399/mo), Gainsight (enterprise)
Level 3
"What will churn?"
Predictive Retention
Custom ML models, Gainsight predictive — requires 6+ months of clean data