State Current DNA
E.g., sales-assisted, multi-stakeholder buying, tier-based expansion.
Grounded in observable facts.
Name What It Supports
Targeted outbound, product-qualified signals, usage-informed sales assist.
Leverage existing strengths.
Name What It Doesn't Yet
Pure self-serve PLG, high-variance usage monetization, network effects.
Distinguish aspiration from reality.
Show Cost of Evolution
Frame new motion as product investment with timeline and tradeoffs.
Quantify the shift.
Separate Now From Later
What product supports today vs. after specific changes.
Clarity on current capability.