Use PLG for the stages it supports
Focus product-led motion where it genuinely drives value — activation and usage.
Drive activation and usage
Build buyer-facing artifacts
ROI summaries, usage reports, and cost-justification in buyer language.
Translate value to buyer
Give champions an internal-sales kit
Shareable evidence and expansion narratives for the user who must advocate upward.
Empower internal advocates
Add sales assist where it is earned
Humans handle the stakeholder alignment part once intent is real.
Align with human selling
Make enterprise readiness visible early
SSO, audit logs, permissions, and compliance proof are part of the buying path.
Pre-empt committee friction