Market Dynamics Evidence
The Awareness Inversion: Efficiency vs. Reach
Stage 4/5: The Believers
High intent, low education cost. Converting users who already know they have a problem.
6m
Avg Payback
Period
Stage 1/2: The Market
Low awareness, high education cost. Winning the broader industry required for $20M+ ARR.
15m
Avg Payback
Period
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