Positioning
Creator vs. Differentiator
Which GTM burden does your DNA support?
Category Creator
Buyer lacks stable frame. Education-heavy GTM.
01
Differentiator
Buyer knows category. Comparison-focused GTM.
02
Niche Specialist
Vertical-specific proof. Deep fit messaging.
03
Disruptor
Price, simplicity, or delivery model. Direct contrast.
04
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