Classification Framework
The Churn Archetype Matrix
01
Low Activation
Archetype: The Unactivated. Signal: Low feature breadth.
GUIDED WALKTHROUGH
02
Usage Decay
Archetype: The Quiet Quitter. Signal: Engagement velocity decline.
RE-ENGAGEMENT CAMPAIGN
03
Support Spike
Archetype: The Frustrated. Signal: 3+ tickets in 14 days.
SENIOR CSM ESCALATION
04
Downgrade Signal
Archetype: The Budget Squeeze. Signal: Seat count reduction.
ROI ANALYSIS CALL