Customer hasn't discovered core value. Fix: Guided walkthrough.

Values product but questions price. Fix: Business value review.

Needs capabilities not offered. Fix: Roadmap briefing, workarounds.

Repeated negative support experiences. Fix: Senior CSM escalation.

Evaluating alternatives. Fix: Competitive analysis, executive engagement.

Cutting software costs. Fix: ROI quantification, payment flexibility.

Achieved goal, no longer needs product. Fix: Expansion conversation.