The Unactivated
Never reached the 'Aha' moment. Action: Guided walkthrough + 30-min onboarding call.
SAVE RATE: 35–45%
The Quiet Quitter
Gradual engagement decline. Action: Re-engagement campaign + personalized health check.
SAVE RATE: 20–30%
The Budget Squeeze
Seat count reduction. Action: ROI analysis + executive differentiation briefing.
SAVE RATE: 40–50%