Track behavior across product, support, engagement, outcomes, and relationships. Without coverage here, nothing downstream works.

Summarize behavioral changes worth noticing — feature disengagement, integration failures, shrinking stakeholder depth.

Combine signals into account-level risk states. Built on shallow inputs, scores produce red-yellow-green noise teams stop trusting.

Route risk states to the right team at the right moment. A richer event pattern tells you why to worry, not just that something dropped.

Account-specific intervention flows driven by specific risk patterns — not generic check-in emails sent to anyone who went yellow.