Churn Prediction

Five signal areas that predict churn early

Logins and tickets are too late — these inputs are not

Product Usage

Feature adoption breadth, workflow completions, disengagement velocity

Customer Engagement

NPS trends, email open rates, community touchpoints, sentiment drift

Support Experience

Resolution time, repeat issues, escalation patterns, CSAT degradation

Business Outcomes

Goal completion rate, ROI indicators, expansion signals or their absence

Relationship Health

Champion activity, stakeholder depth, role changes, multi-threading

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