Diagnostic Framework
Creeping Churn Diagnostic Matrix
01
Gross Retention > 90%
Diagnosis: ICP Drift. Fix: Tighten sales qualification.
DIAGNOSED
02
Declining Activation
Diagnosis: Onboarding Decay. Fix: Rebuild first-run UX.
DIAGNOSED
03
Rising Monthly Mix
Diagnosis: Plan Misalignment. Fix: Shift to annual incentives.
DIAGNOSED
04
Universal Rise
Diagnosis: PMF Erosion. Fix: Revisit competitive positioning.
DIAGNOSED