Presence score
Full, claimed, partial, absent, or unknown — not just yes/no.
Stops yes/no theater
Verification status
How much confidence should the team attach to this row?
Marketing claim vs. verified fact
Source URL
Where did this come from? Makes the comparison inspectable and refreshable.
Traceable 3 months later
Depth notes
Caveats: tier limits, permission gaps, onboarding friction, enterprise-only access.
Hidden differences exposed
Decision relevance
Does this gap change positioning, pricing, product priority — or nothing at all?
Stops overreaction to noise