Competitive Intelligence
Feature Matrix vs. Reality
What the grid shows — and what product teams never see
What the Matrix Shows
Feature presence
Has it / doesn't have it
Checkbox count
Who has more rows ticked
Marketing labels
Named from pricing pages
Visible gaps
Rows where you're behind
What It Misses
Workflow depth
Caveats, limits, tier gaps
Verification quality
Claimed vs. independently confirmed
Buyer job fit
Whether the feature solves the actual job
Segment relevance
Which gaps actually change deals
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