Spray & Pray
5 channels, no budget, zero signal after 6 months.
Two channels max
Premature VP Hire
VP Sales before a repeatable motion exists.
Founder-led first
Channel Mismatch
Outbound for a $29/mo product. CAC math fails.
Match channel to ACV
ICP Too Broad
Describes half the market. Messaging hits no one.
15-interview validation
No Cadence
Dashboards no one reviews. Monthly data, stale.
Weekly 30-min review
Single-Threaded
One contact. Committee of 11 decides.
Map committee early
Metric Obsession
Tracking impressions and followers. Revenue goes nowhere.
One metric per stage