Time-to-Value
How fast does a new user reach their first aha moment without help?
Target: <15 min
Self-Serve Capability
Can users discover, buy, onboard, and expand without human touch?
All 5 layers built
Natural Virality
Does normal usage expose non-users to the product organically?
K-factor > 0.5
Usage-Value Alignment
Does pricing scale with the value users actually receive?
NRR 110–130%
Product-Qualified Leads
Are high-intent users identified and routed before they churn?
25% → 3× conversion
Expansion Revenue
Do customers naturally spend more over time without being pushed?
60% ARR from existing
Community Moat
Are there ecosystem assets competitors cannot copy by writing code?
Templates, plugins, network
Data-Driven Iteration
Is growth optimized continuously through events, cohorts, and experiments?
Weekly decision cadence