Phase 1

Days 1–30

Activation Audit

Define your aha moment. Instrument every activation milestone. Kill the empty state. Remove every friction step between signup and first value.

Output: Defined activation event + measured baseline TTV

Phase 2

Days 31–60

The PQL Engine

Map the behavioral signature of your highest-LTV customers. Build a 3–5 signal scoring model. Pipe product data to CRM. Define the sales-assist handoff threshold.

Output: Live PQL scoring model + measurable PQL-to-paid rate

Phase 3

Days 61–90

The Expansion Loop

Audit your four expansion vectors. Implement usage-based upgrade triggers at 80% plan limits. Test a reverse trial. Track Expansion MRR as a standalone KPI.

Output: Active expansion trigger + Expansion MRR as a KPI

Each phase creates the foundation for the next. Do not skip ahead.