In Figma, every additional participant creates more product exposure and account depth. Invites are natural because more people equals more value. If your product delivers its core value to one user alone, this topology is absent — and no amount of invite prompts will manufacture it.

Figma delivers visible value quickly while still supporting deep workflows later. The ideal PLG shape is low friction at entry, high sophistication over time. Products with the reverse shape — hard to configure at the start, value only after integrations and data — should not expect Figma-style self-serve economics.

Figma's seat growth maps cleanly to account value growth — more roles touching design review means more natural expansion. If free users mostly create support cost without generating team spread or upgrade pressure, the free tier behaves as a subsidy, not a growth engine.