5-Year Growth Ceiling
Same starting ARR. Different pricing discipline. Entirely different trajectory.
Before
Underpriced — 30% annual growth
Year 1
$2.0M
Year 2
$2.6M
Year 3
$3.4M
Year 4
$4.3M
Year 5
$5.1M
Year 5 ARR
$5.1M
VS
After
Correctly priced — 50% annual growth
Year 1
$2.3M
Year 2
$3.0M
Year 3
$4.5M
Year 4
$6.7M
Year 5
$10.1M
Year 5 ARR
$10.1M
5-year gap from pricing discipline alone
$5,000,000
starting from the same $2M ARR base · same product · different price
productquant.dev