Pricing
The Cost of Bad Pricing
How wrong pricing silently destroys SaaS revenue, margins, and growth trajectory.
Direct Revenue Loss
11–17% of ARR left uncaptured
Price is below willingness-to-pay. Revenue is gone with every sale.
01
Customer Quality Tax
50% more customers for the same ARR
Low prices attract price-sensitive buyers who churn fastest and cost most.
02
Growth Ceiling + Leakage
20–30% slower growth + 3–10% ARR lost to billing
Thin margins prevent reinvestment. Billing gaps compound the damage.
03
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