Churned customers tell 9-16 people about bad experiences. In B2B, those people are in your buyer network.

CS teams burn out watching accounts churn. Engineering loses motivation shipping features that don't move the needle.

8% monthly churn makes Series B harder. VCs stress-test cohort data. It affects your valuation multiple.

Acquiring new customers costs 5-7x more than retaining. Every churned customer is a write-off of onboarding investment.