CURRENT TRAJECTORY
5% CHURN
Annual revenue at month 24 based on a $100K start and $15K monthly new MRR.
$1.77M ARR
46% replacement treadmill.
IMPROVED TRAJECTORY
3% CHURN
Annual revenue at month 24 with identical acquisition engine but 2pp churn improvement.
$2.52M ARR
$744K annualized difference.