Internal Audit

Signs of the Ownership Vacuum

A diagnostic scorecard for identifying structural governance failure in B2B SaaS teams.

Conflicting Event Names
Marketing, Product, and Eng funnels never match.
HIGH RISK
Orphaned Tracking
Events firing for features that no longer exist.
WASTE
Silent Dashboard Failure
Wrong numbers delivered without error messages.
CRITICAL
Intuition-Led Roadmap
Teams ignore data because they don't trust it.
FAILURE
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