Diagnostic
4 Signs You're Stuck in the Feature Trap
Sign 01
Your sales team rewrites your messaging for every prospect. Each rep has to translate it themselves.
Sign 02
Your homepage headline describes what you do, not what changes. "Real-time analytics" vs "See churn 30 days early."
Sign 03
Buyers say "that sounds interesting" but don't forward it internally to their manager or CFO.
Sign 04
Your content gets views but not conversions. Traffic without pipeline.
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