Data Distortion
Stated Reason vs. Actual Behaviour
Exit Survey (What They Say)
Survey Answer
"Too expensive"
Survey Answer
"Missing features"
Survey Answer
"Not using it enough"
Product Data (What They Did)
Actual Signal
Core value event stopped 45 days ago
Actual Signal
Integrations page + Data export trigger
Actual Signal
Login frequency dropped 60% in Week 3
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