Expansion Revenue Benchmark
Net Revenue Retention — What Good Looks Like
Top Quartile NRR
130
%+
At 130%+ NRR, a company doubles revenue from its existing customer base every 3–4 years without acquiring a single new customer.
100%
Breakeven NRR
Expansion exactly offsets churn and contraction. No net growth from existing base.
baseline
110%
Healthy NRR
Expansion exceeds churn. Existing customers are growing faster than you are losing them.
healthy
120%
Top Quartile
Companies above 120% command 0.5–1x valuation premium over peers at the same growth rate.
top quartile
140%
Best-in-Class
Expansion is the primary growth engine. Over 60% of new MRR from existing customers.
best-in-class
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