B2B SaaS Experimentation

The First 10
A/B Tests

A constraint-sequenced playbook for teams that want experiments to build on each other — not just run.

01–02 Activation

Reduce time to first core object. Fix the funnel before optimising it.

START HERE

03–04 Discovery

Surface high-retention features before the user leaves.

THEN

05–06 Collaboration

Trigger multi-user value spread at the right moment.

THEN

07–08 Retention

Target behavioral cliffs with specific nudges — not broadcast emails.

THEN

09–10 Expansion

Test upgrade triggers at demonstrated-value moments, not trial countdowns.

LAST

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