Behavioral Framework
Fogg Model
for Onboarding
Why Motivation, Ability, and Trigger must converge for activation.
M
Motivation
The "Why" Behind the Action
Does the user care enough about the outcome to perform the behavior?
A
Ability
The Effort Required
Can the user easily perform the actions requested by the product?
T
Trigger
The Contextual Prompt
Is there a timely cue that prompts the user to take the next step?
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