BOTH ROLES
Product Strategy
Both work on what to build next. CPO from roadmap angle. Consultant from data angle.
FRACTIONAL CPO ONLY
Product Vision + Roadmap
Defines where product is going. Manages PM team. Aligns founder, engineers, investors.
GROWTH CONSULTANT ONLY
Analytics + Experiments
Builds event taxonomy, dashboards, A/B tests. Diagnoses churn. Tracks competitors.
NEITHER ROLE
Execution / Production
Neither writes production code, runs ad campaigns, or creates content. Those are team jobs.