QUESTION 1
Do you have a product leader?
NO →
You need a Fractional CPO
Product vision, roadmap, PM coaching. They set the strategy.
YES →
Do you have growth infrastructure?
NO →
You need a Growth Consultant
Analytics, experiments, churn diagnosis. They build the measurement system.
YES TO BOTH →
You need neither. Focus on execution.
Both roles are diagnostic. If you have strategy and measurement, execute.