Red Flag 01
Guaranteed Outcomes
"We'll increase your activation by 20%"
No one can guarantee a specific outcome before seeing your data. This is a sales pitch, not a diagnosis.
Red Flag 02
Long Commitments Upfront
"We need a 6-month minimum commitment"
A good consultant starts with a 2-4 week diagnostic. Demanding 6 months before diagnosis is a red flag.
Red Flag 03
Can't Name Tools
"We'll assess your current stack"
A consultant who can't name specific tools they know doesn't have hands-on experience. Strategy without execution is theory.