GTM Strategy
The 6 Components of GTM
Building the repeatable system that connects product to revenue.
01
ICP Definition
Identifying who buys and stays based on retention data.
02
Messaging Framework
Translating features into the language of the buyer's job.
03
Pricing Architecture
Designing value-based models that encourage expansion.
04
Sales Process
Standardizing the path from interest to closed-won.
05
Channel Strategy
Finding the repeatable source of high-quality ICP leads.
06
Growth Analytics
The instrumentation that proves what is working.
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