Pre-Series A
Goal: Scale the Segment. You have fit but can't repeat it. Need specific ICP and messaging that converts.
DIAGNOSTIC FIRST
Post-Series A
Goal: Build the Process. Founder-led sales won't scale. Need repeatable process and channel strategy.
SYSTEM BUILD
Growth Plateau
Goal: Identify the Lever. CAC is rising and NRR is flat. Need external audit of broken funnel components.
STRATEGIC AUDIT