GTM vs Marketing vs Sales

Who sees the full funnel?

The difference between partial and complete

Marketing Consultant

COVERS

Messaging + Channels

Top of funnel only. Awareness to MQL.

MISSES

ICP, Pricing, Sales, Analytics

No visibility past lead generation.

Sales Consultant

COVERS

Sales Process + Pricing

Middle to bottom of funnel. SQL to close.

MISSES

ICP, Messaging, Channels, Analytics

No visibility into lead quality.

GTM Consultant

COVERS ALL SIX

ICP → Messaging → Pricing → Sales → Channels → Analytics

Full funnel. From positioning to revenue.

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