STAGE 01
Self-Serve Entry
Individual user discovers utility and activates without human support. Focus on TTV.
STAGE 02
PQL Trigger
User behavior hits a defined value or volume threshold. Account is flagged for Sales.
STAGE 03
Sales-Assist
Rep enters to remove procurement friction or coordinate multi-team rollout.
STAGE 04
Org Expansion
Standardizing the product across the entire organization with enterprise governance.