Evaluation Criteria
Stated preferences vs. real purchase drivers
What Customers SAY (Surveys)
"I want feature X"
"Ease of use is important"
"Price is a key factor"
"Good customer support"
What Customers DO (Switch Interviews)
"Helped me overcome friction to achieve X"
"Integrates with my existing stack"
"Provided a specific benefit for my team"
"Lowered an emotional barrier to switching"
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