Persona Activation Matrix
Different Paths to Unique Value Moments
A
The Analyst
Wants to build reports and explore raw data independently. Dives deep into technical features.
Activation Event
First insight generated via report builder.
E
The Executive
Needs high-level visibility and ROI evidence. No time for configuration or complex setup wizards.
Activation Event
First business dashboard viewed & shared.
M
The Admin
Focuses on governance, security, and team deployment. Needs to ensure the tool is safe to scale.
Activation Event
First team member invited and SSO verified.
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