PLG Implementation
Seven steps to a working self-serve engine
Infrastructure first. Activation second. Revenue third.
Unified Data Foundation
Single event stream, persistent user_id, account-level aggregation
01
Activation Milestone Definition
Setup → activation event → habit milestone, each instrumented separately
02
Time-to-Value Engineering
First value moment in under 5 minutes — remove friction, reorder the experience
03
Free Tier Design
Freemium, trial, or reverse trial — designed against your value metric
04
PQL Scoring
Usage thresholds + expansion signals + fit data → weighted score → sales alert
05
Full Instrumentation
Every feature action, collaboration event, upgrade intent, error state
06
Expansion Loops
Usage, seat, and feature expansion — connected via Reverse ETL to sales CRM
07
productquant.dev