01
Immediate Value
Aha moment in hours, not weeks
02
Product Analytics
Event-level instrumentation on core workflow
03
Self-Serve Infra
Trial to paid without human intervention
04
Growth Team
Cross-functional, experimentation culture
05
PQL Scoring
Defined, instrumented, real-time signal
06
Comp Alignment
Sales paid on PQL conversion, not just new ACV
07
Sales Handoff
Contextual, signal-triggered, non-disruptive
08
Exec Commitment
18-month transition window, no reversion