PMF Framework
The 4 Signals of PMF
Moving beyond surveys to behavioral truth.
01
Retention (Quantitative)
Flattening cohort curves at 20-40% at 90 days.
02
Language (Qualitative)
Users describe value in your intended positioning.
03
Expansion (Commercial)
Net Revenue Retention (NRR) above 110%.
04
Pricing (Market)
Low churn resistance during price increases.
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