PMF BENCHMARK
40%
Minimum "Very Disappointed" rate required to declare initial fit.
GOLD STANDARD
Empirically derived across 100+ startups.
COHORT VARIANCE
~15%
Standard deviation between ICP and non-ICP survey responses.
SEGMENTATION GAP
Unsegmented results mask the truth.
PREDICTIVE VALUE
0.82
Correlation coefficient between survey sentiment and 90-day retention.
HIGH SIGNAL
Strongest lead indicator for behavior.