01
Retention Cohorts
Monthly behavioral tracking by cohort. Measure the flat tail percentage at day 90.
MONTHLY TRACKING
02
Sean Ellis Surveys
Quarterly sentiment benchmarking. Target 40%+ "very disappointed" rate.
QUARTERLY CADENCE
03
JTBD Interviews
Continuous job validation. Conduct switch interviews with every 10 new customers.
JOB VALIDATION
04
Expansion Data
Monthly NRR tracking. Segment growth by ICP to identify fit signals.
NRR BY SEGMENT