Methodology Audit
Why Surveys Are Not Enough
01
Intent-Behavior Gap
Users say they'd be disappointed but churn anyway.
LACK OF PROOF
02
Aggregate Distortions
40% average masks 80% fit in one segment and 0% in others.
AVERAGES LIE
03
Selection Bias
Only surveying happy or vocal users inflates the score.
DATA NOISE
04
Static Snapshot
Shows current state, not the trajectory or velocity of fit.
NO CONTEXT