Step-by-Step Process
Running a Statistically Significant PMF Survey
01
Define Population
Survey only active users (30d). Users must have completed a core workflow at least once.
NO CHURNED USERS
02
Choose Timing
Trigger survey after a value-delivery event. Avoid outages, errors, or early onboarding.
POST-VALUE EVENT
03
Segment Results
Break down scores by plan, ICP fit, and role. Overall averages usually mask the signal.
ICP-SPECIFIC FIT
04
Track Trends
Run survey quarterly. Track velocity and direction of fit rather than just the number.
VELOCITY > SNAPSHOT